Over-the-top TV platform technologies
OTT TV, the delivery of video via the Internet directly to user connected devices, allows access to services anywhere, anytime and on any device. Many of the barriers to widespread deployment of OTT TV services are now understood and well on the way to being solved. OTT TV therefore has the potential to transform the face of TV industry by creating new business opportunities for existing stakeholders and facilitating many new entrants.
The purpose of this first white paper (courtesy of Endurance Technology), which will be part of a series, is to introduce and describe some of the different stakeholder groups facing both the challenges and opportunities created by OTT TV.
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IPTV: converged television
This whitepaper from Occam Networks discusses how the network architecture decisions that service providers are currently making will impact their company’s long term success and meet their customers’ entertainment and connectivity needs.
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Future proofing through provisioning
White paper courtesy of Incognito Software
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TV everywhere vs. over-the-top broadband video
With the arrival of broadband connectivity to the TV, a host of new Internet-based video services are coming to the living room TV. The Diffusion Group refers to these as 'over-the-top' (OTT) video services. Concomitantly, incumbent pay-TV operators are looking to exploit this same pervasive Internet connectivity to push their high-value programming beyond the TV to consumer PCs and mobile devices. This initiative is known as 'TV everywhere'.
While there is no consensus as to how this market battle will play out, there is no doubt that battle lines are being drawn and that the consumer video landscape is about to be redefined. Are you ready for a throwdown?
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IPTV and the digital home - white paper from Parks Associates
A new white paper from Parks Associates
The number of residential telco/IPTV subscribers exceeded 20 million in 2008.
Almost 40 million will subscribe by year-end 2009.
What has spurred this growth? Why do consumers choose one provider over another?
This new white paper from Parks Associates looks at the role of telco/IPTV services within the larger context of the digital home and examines the strategies necessary for providers to succeed in this space.
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The Impact of online video in Europe
Broadband has transformed video viewing habits in Western Europe, where over 20% of broadband households have watched a film or TV program online in the past six months, according to international research firm Parks Associates. A new white paper, The Impact of Online Video in Europe, addresses these changes in viewing habits
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Opinion paper: Playout Intelligence
Generate winning margins in the video on demand market with end-to-end quality frameworks
This is a new, holistic approach including the elements of the whole video delivery chain – called Playout Intelligence - is needed to offer reliable services for the playout of high quality (premium) content. This enables and legitimates innovative pricing models in order to capture and tie the customer to higher quality and sticky services, lower churn rates, and to make lower-end service offerings profitable.
Playout Intelligence white paper.pdf
Taking Television to the Next Level - The Combination of HD and IPTV
Early adopters are showing considerable interest in High Definition Television (HDTV), argely because of the dramatic increase in picture quality which supports these consumers’ demand for ever larger screen sizes. In order to appeal to the wider consumer audience, many of whom will not be persuaded by screen size arguments, HDTV will need to demonstrate considerable additional value over that of the standard definition incumbent.
Internet Protocol Television (IPTV) offers a foundation for the delivery of such incremental value. IPTV provides the capability to offer truly tailored television services in either a lone viewer or community viewer based environment. The additional resolution afforded by HDTV, enables the compelling visual presentation of the information and controls which will form a vital part in
Taking Television to the Next Level - The combination of HD and IPTV
