Operator interview - Hugo Suidman, Marketing Manager for KPN TV

"You have to be creative on every part"

In the second instalment in a series of video interviews conducted with high-profile operators at the recent IPTV World Forum in London, we spoke to Hugo Suidman, Marketing Manager for the television offering of Dutch telco KPN. Mr. Suidman discusses the challenges of competing in the local cable market and names some of the features that can help evolve an IPTV service into a "sophisticated and personalised" offering.

KPN reported in its results for the first quarter of this year that it has reached 553,000 subscribers for KPN TV.