UK firm Zeebox, one of the rising stars of the world of Social TV, has formed a partnership with Norwegian company Vizrt to help broadcasters and programme makers integrate second-screen experiences into live TV shows.
Popular social TV app Zeebox will soon be able to automatically recognise what a viewer is watching and deliver a synchronised second-screen experience across live or time-shifted TV thanks to the integration of audio fingerprinting technology from US firm Gracenote.
Mere days after launching in the US with some seriously heavyweight backers, UK-based Social TV app Zeebox has added media giant Viacom to its list of stateside strategic partners.
Looking to tap in to the immense popularity of UK broadcaster ITV’s talent show ‘X Factor’, social TV app Zeebox has partnered with interactive TV platform ShowCaster to launch an unendorsed second-screen TV show that will provide commentary and interactivity options for viewers watching X Factor on their main television.
Social TV app Zeebox has finally launched in the US after months of preparation, and has revealed that it is doing so in partnership with three of the nation’s biggest media entities: Comcast Cable, NBCUniversal and HBO.
This year’s IBC event lacked a big, overarching theme, or new “wow” topic to get journalists, analysts and market-watchers foaming at the mouth. And that’s no bad thing. It’s the sign of a maturing industry, and as a result, the show retained a healthy focus on improving existing products and trying to get the big things – multiscreen, OTT, hybrid – right. Nevertheless, there was plenty on show that highlighted that the market remains miles away from anything resembling certainty.
The UK-based team behind social TV app Zeebox has partnered with Australian free-to-air broadcaster Network Ten to bring the innovative app to Aussie audiences through the formation of a joint venture between the two companies, along with a “substantial investment” by Network Ten.
UK social TV app Zeebox will become available in the US within the next 60 days, according to company co-founder and CTO Anthony Rose.
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