Dionne Bermudez, senior director of business development and new media at HBO Latin America, discusses the impact companion apps are having on viewer interaction, and tells us what impressed her recently about an implementation for the show Game of Thrones.
Following the recent launch of its TV Everywhere service ‘HBO GO’, HBO Latin America has revealed more details about the work that went into the project since its inception in late 2010.
The rich user interfaces being developed by connected TV manufacturers and online video services such as Netflix are beginning to equal and even surpass those of their pay-TV rivals, claims US firm ABI Research.
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