Good luck to anyone trying to keep Android devices out of their pay-TV walled garden – it is crabgrass and they will probably fail, according to Richard Hilleman, chief creative officer at Electronic Arts, who opened the TV Connect show in London today (Tuesday 19th March).
Richard Hilleman, Chief Creative Officer at major video games studio Electronic Arts, on the potential for gaming services on connected TVs, the different demands of Western and Asian markets, and the need for hardware manufacturers to work more closely with game developers.
A number of major US service providers including AT&T, Verizon and Time Warner Cable are getting ready to launch cloud video gaming services, with trials likely to start later this year ready for commercial deployment as early as 2013, say unconfirmed reports by Bloomberg.
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