Smart TVs can now be found in just over a quarter of US broadband homes, with 63% of owners hooking them up to the Internet, according to research firm Parks Associates – contradicting the popular belief that most owners do not do so.
Just over half (56%) of all US broadband households have at least one TV connected to the Internet – either directly via smart TVs or indirectly via devices like game consoles – according to US research firm The Diffusion Group.
Richard Hilleman, Chief Creative Officer at major video games studio Electronic Arts, on the potential for gaming services on connected TVs, the different demands of Western and Asian markets, and the need for hardware manufacturers to work more closely with game developers.
There will be a hair under 596mn connected TV sets worldwide by 2017, up from 105mn at the end of 2010 and the 212mn expected for this year, according to a new report from UK firm Digital TV Research.
A new report from US research firm The NPD Group has found that the television is now the primary screen used by US viewers for watching online video, overtaking PC screens for the first time.
Large developing markets such as Brazil, India and China are more likely to fully exploit the capabilities of emerging connected TV platforms and services than their counterparts in developed Western markets such as the US, UK and Germany, which remain stuck in an ‘analogue’ mindset, according to a German research institute GfK.
Worldwide consumer spending on video games on connected TVs will grow rapidly from US$ 88mn in 2012 to US$ 1.6bn in 2016, driven by a combination of the exploding adoption of Internet-enabled TV devices, the rising availability of free-to-access games, and the dismantling of market hurdles, according to a new report from IHS Screen Digest.
UK research firm Juniper Research is forecasting that the number of residential TVs connected to the Internet via different platforms such as Blu-ray players, set-top boxes and consoles, and also via built-in wireless or Ethernet connectivity, will reach almost 650mn worldwide by 2017.
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