Consumers want over-the-top (OTT) video services to complement traditional pay-TV services, according to a new report from In-Stat, which finds that 26% of US consumers are already viewing Internet TV and video more than once a week.

“Consumers want the best of both worlds: pay-TV and OTT video,” said Keith Nissen, analyst at In-Stat.  “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay-TV operator.”

The study also found that while PCs remain the primary devices for viewing Internet TV, consumers are increasingly using multiple devices.  Consumers are also found to be using several devices to get Internet video to the living room TVs, including PC-based and dedicated media adaptors, gaming consoles, Blu-ray players and Internet-enabled TVs. 

At the end of 2009, there were a reported 24mn Web-enabled devices in operation in the US, which is expected to rise to 102mn by 2013.