Central American pay-TV services will accumulate revenues of US$ 7bn between 2009 and 2014, and account for 4.84mn subscribers by the end of the period, according to a new report from Signals Telecom Consulting.

The report adds that bundled services will drive growth for the region's pay-TV services.  The consultancy firm identifies two main business models for pay-TV operators in the region: on the one hand, operators such as SKY and Teletica are concentrating on digitising their signals and providing additional services, such as pay-per-view, recorders, and video-on-demand.  On the other hand, there are companies that stress product bundling, such as Claro and Tigo/Amnet.

“We consider that operators seeking to position themselves by means of the sale of bundled services establish a differential in their positioning; pay-TV appears as a significant alternative when it comes to obtaining new revenue based on product bundling,” said Elias Vicente, Senior Analyst at Signals Telecom Consulting and author of the report.