Hong Kong-based telco PCCW reached a "significant" profitability milestone for its IPTV service 'now TV' during 2009, recording an EBITDA of US$ 1mn during the 12-month period, compared to a loss of US$ 11mn in 2008 and a loss of US$ 20mn in 2007.

Revenues for its TV and content services reached US$ 301mn for 2009, up 5% from the previous year.  Furthermore, its installed subscriber base for now TV is reported to have increased 5% year-on-year to reach 1.001mn customers, while ARPU improved "significantly" to reach HK$ 174 (US$ 22.42).

Total revenues across all operations reached US$ 3.215bn for 2009, down from US$ 4.096bn in 2008, while net profits rose 18% to reach US$ 193mn.