Deutsche Telekom is planning to start offering 3D content on-demand on its IPTV service 'T-Home Entertain' from early September, according to a company spokesperson speaking at a press event in Hamburg.

The new content will be launched during the international consumer electronics fair IFA held in Berlin in September.  At first only 3D movies will be offered, but the telco has already started discussions with the national football association DFL and hopes to add Bundesliga games at a later date, according to the telco.

Deutsche Telekom held a public demonstration of 3DTV last May, broadcasting a live ice hockey match over its IPTV platform.  The set-top boxes used to receive the service are believed to already be capable of supporting 3DTV transmissions.

The telco had reached 896,000 active subscribers for its IPTV service 'T-Home Entertain' by the end of the first quarter of this year, up from 806,000 at the end of 2009 and 448,000 one year previously.