The International Telecommunications Union (ITU) has given first-stage approval to a new standard that enables an IPTV end-user to locate and subscribe to content coming from different, independent service providers.
Recommendation ITU-T H.770 ('Mechanisms for service discovery and selection for IPTV') describes the mechanisms for service provider discovery, service discovery and selection. The ITU relates that it believes the new standard will "enable a greater deal of choice for end-users and will help service providers offer a more competitive package".
The ITU introduced a new standard for IPTV services last February, Recommendation ITU-T Y.1901, which specifies high-level requirements for the support of IPTV services, including requirements concerning service offering, QoS/QoE, service and content protection, middleware, content, network and end system aspects.
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more| iptv dude | 10 Jul 2009 |
| So what would this mean to the US cable TV markets? Doesn't sound good for them? | |
| iptv dude | 07 Jul 2009 |
| How might this impact current cable TV business and what alternative opportunities will there be? On the surface it would appear that ITU is providing a road map for OTT [over the top] service providers that can use high speed access over the internet to bypass the “cable operator”. Could this damage the industry with this potential migration to a new paradigm? | |
| Ade Adeyemi | 03 Jul 2009 |
| Standardizing protocols would positively help the market by increasing the acceptability and choice of the end user. How and what technology is required to bring the service to Africa? | |
| Jayant B.RANGARI | 01 Jul 2009 |
| GREAT!!! Now, the whole world's "Content" can be accessed. I hope we have optimum pipe to carry content, across boundaries & seas. I wonder on how the local country's regulation on "Adult' content shall be implemented effectively. | |
