|
True takes pragmatic approach to acquiring content True Digital Entertainment Company, a subsidiary of True Corporation, is rolling out IPTV in Bangkok and has taken a shortcut to acquiring content for its new broadcast TV and VOD service by taking full control of the company that holds the rights to much of it – the cable operator UBC, which is Thailand's dominant Pay TV provider.
According to Ampai Pornprasertsakal, deputy director of IPTV software development at True, "IPTV needs attractive content – everyone agrees with that – and one of the reasons we have now taken a 99 per cent share in this company is to gain access to their content for IPTV. Now the issue is how we combine the cable TV and IPTV operations."True began trialing IPTV in June 2005 and launched its 'MyPersonalTV' service commercially in March 2006, counting a "few thousand" subscribers to date. The service includes more than 20 channels of broadcast TV today, VOD and free-VOD (including Replay TV), using MPEG-4 (H.264). CASCADE Limited put together the IPTV solution complete with its own QualiTVision middleware. Set-top boxes are the YX-5721a model from Yuxing. |
Features 
