PCCW Selects ICTV ActiveVideo Distribution Network For “now TV” Interactive Services

October 26, 2006 – ICTV and PCCW Limited, communications provider in Hong Kong, have announced that the ICTV ActiveVideo Distribution Network (AVDN™) has been selected to enable interactive channels via television to subscribers of PCCW’s now TV service.

now TV IPTV claims to enable subscribers to choose their preferred programs from more than 110 channels.  The ActiveVideo channel offered by now TV is the interactive “Movie Trailer Channel” that PCCW has launched in partnership with United Artists, one of the leading cinema groups in Hong Kong.  The Movie Trailer Channel allows subscribers to preview movies, choose cinema locations, check program times, request seat locations, and buy tickets using just their standard remote controls.  The channel is the first in a series of ActiveVideo channels and applications that will deliver more interactive services to now TV’s 654,000 subscribers.

“ICTV has provided the quality and scalability that have enabled us to offer the most powerful interactive television platform in the world,” said Dominic Leung, Managing Director, Television & Content of PCCW.  “The Movie Trailer Channel is the first example of how ActiveVideo Distribution Network will enable our subscribers to find and control an entirely new series of television channels of high-quality video with interactivity and information that specifically meets their individual preferences.”

“Over the past two years, PCCW has established now TV as a world leader in the deployment of IPTV,” said Jeff Miller, President and CEO of ICTV.  “We believe that the ability of ActiveVideo to bring standards-based, Web-driven programming and Internet-style advertising to the television will be a significant factor in helping operators like PCCW to dynamically expand the scope of their offerings and capture new subscriber and advertising revenue.”