Lasoo On-Demand IPTV Service Gives Content Providers Broadband Television Distribution Vehicle

August 9, 2006 - Broadline Media Corp., a provider of on-demand IPTV technology and content, has announced that it is actively signing content providers for its new Lasoo broadband television service.

Lasoo is designed to deliver high-quality, HD and SD video content to television sets through broadband-connected PCs. The application is fully downloadable with no set top box required.

Lasoo is geared toward providers of specialty programming who want to reach audiences around the world. Previously, niche content providers had to distribute programming through either traditional channels, such as cable/satellite, DVD/home video and theatrical exhibition, or online channels, such as Web sites.

Viewers can watch Lasoo's video-on-demand programming on either a PC monitor or a television set in a comfortable 'lean back' environment with a remote control. Unlike Web video, Lasoo programming is optimized for viewing on a television with a remote, however it also offers an excellent viewing experience on a PC monitor. Lasoo supports both hi-def and DVD-quality standard-def video, in addition to 5.1 digital audio. Lasoo also offers a familiar DVD control user interface optimized for a television screen, with easy-to-use commands such as play, fast forward, rewind and pause.

"Lasoo's broadband video-on-demand service enables the low-cost worldwide distribution of high-def and DVD-quality niche video content," said Steve Popper, chief executive officer of Broadline Media Corp. "Consumers gain an alternative source for television programming that is available worldwide."

"Lasoo is not a replacement for cable or satellite television, but rather a complement to the existing media delivery options," said Popper. "Lasoo will carry programs you can't find anywhere on cable and for some of the niche programming, no where else at all."