Reeltime Infotainment Ltd Selects SecureMedia's DRM Solution to Protect Hollywood VOD

February 21st, 2006 – SecureMedia, a provider of conditional access and digital rights management (CA/DRM) software solutions for secure video content delivery over IP networks, announced today that Reeltime Infotainment Ltd has licensed SecureMedia’s Encryptonite System to protect its new IPTV VOD service in Australia.

Based on the use of the Encryptonite System, Reeltime has secured distribution agreements for movies from Twentieth Century Fox, Sony Pictures Entertainment, MGM, United Artists, Columbia Pictures and other studios.
  
Reeltime will launch its VOD service to the public shortly, on Internet Protocol TV (IPTV) set-top boxes and download to PCs, via its various ISP partners.  The service is operated by Reeltime as a “white label” on behalf of ISPs, who market and bundle the service in conjunction with their traditional voice and data packages.  Reeltime’s VOD transmission rights include the use of MPEG-4/H.264 over HFC (Cable), DSL, fiber optic and twisted pair.

SecureMedia’s Encryptonite System provides proven persistent cryptographic protection of broadcast television and video-on-demand (VOD) content in distribution over broadband Internet Protocol (IP) networks. The Encryptonite System also provides persistent protection of content in nPVR and PVR storage. 

This scalable system operates on a variety of hardware and operating system platforms and features an ultra-light and processor-efficient client for low cost integration in resource-constrained set-top boxes and other embedded devices.  The Encryptonite System is also “quad-play ready” as it supports secure content distribution over wireless networks to portable devices and mobile handsets.

"Reeltime aims to offer the premier VOD service in Australia featuring the latest Hollywood blockbusters and classic films which required us to implement a DRM system approved by the major studios,” said John Karantzis, Managing Director of Reeltime Infotainment.

"Australia is one of the fastest growing broadband markets in the world, and we anticipate Reeltime’s VOD service will become wildly popular in short order.”said Fred Ellis, CEO of SecureMedia.

Further information on Reeltime can be found at http://www.asx.com.au under stock code: FLO.  

Further information about SecureMedia can be found at http://www.securemedia.com