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What do you feel helps to differentiate your offering?
As a company we have a great existing advantage, as we already have in place very good relationships with UK labels and Hollywood studios. We have a catalogue of over 1,000 films in our library. We also offer a great music service, and a fantastic kids on-demand service. We've worked hard to be very sensitive to the needs of both kids and parents, and we've been careful to roll-out this service in a responsible way.
Key to its success is the Minimote, a remote control designed specifically for kids and which also actively limits their access to other channels. This means that parents can give their kids the remote without any concerns that they will view anything other than appropriate programming. The user interface that we have developed also has a variety of benefits for viewers. It has a topology that makes it very easy for users to navigate.
Also, the functionality that we have means that we can collect the right kind of metadata to allow us to build our service based around what consumers are feeding back to us What I'm finding is that the service we are offering here has a tremendous 'wow' factor. When I show our service to hard-bitten broadcast industry executives they are really taken aback by what we can offer. It's the mixture of great content and the ability to navigate easily through the service that they find really exciting.
What kind of picture quality can viewers expect from your offering?
Our picture quality is already extremely high. We are constantly looking at new technology that is being developed, and implementing new innovations when necessary. We were the first in the world to broadcast in MPEG4, and this quality of picture is something we are very proud of. Consumers simply won't accept anything other than TV quality delivery, and we supply that to them.
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