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According to him, today's IPTV solutions utilize a range of standards, including: video streaming standards such as MPEG2/4, WMV, H.264; user interface standards such as HTML 4.01, CSS, DOM, ECMAscript; and security such as SSL. "However, the IPTV space is still innovating. While many aspects are based on standards, there are areas that are still very much evolving, for example, digital rights management (DRM) or conditional access (CA). This can prevent a specific set-top box from directly working on other IPTV middleware solutions. Today, it is more important to look at the key middleware companies supplying the end-to-end solution - such as Alcatel." he added.
Jawahar Kanjilal, director, Rich Media and Music Business Program, Multimedia, Nokia Asia-Pacific, said: "Mobile TV brings the broadcast world to the mobile generation! By bringing the power of broadcast TV to the mobile device, mobile TV creates significant opportunities for entities at every step of an emerging value chain -- from the traditional TV broadcasters and production companies to content aggregators and provisioning firms, cellular network operators, e-commerce companies, handset vendors, infrastructure vendors and others. Those and other organizations recognize the tremendous potential for mobile TV, and many are now collaborating to bring this market to fruition."
According to research findings, consumers are keen to have TV on their mobile devices. In fact, the findings show that consumers would even consider paying a monthly subscription for the service because they see it as a valuable one. He added: "India has a vibrant TV industry and a rapidly growing mobile subscriber base. The mobile TV is well placed to take full advantage of the convergence between the broadcast and the mobile communications industries in India."
Satish Kejriwal COO, Cellnext Solutions Ltd., noted: "The TV in a handset is a whole new paradigm. It will change the whole face of TV. TV on mobile is all about technology advancements and expectations. Not only is the number of subscribers rising, technical platforms and networks in the mobile domain are rising as well. Additional faces of the cell phone range from an alarm clock, address book, messaging device to weather service, news service, bank, travel planning guide and most importantly, entertainment devices.
Though relatively basic in technology and form, spectacularly successful entertainment offerings have already demonstrated the potential of mobile phone as an entertainment device. The capability of the mobile phone is quickly improving in terms of the screen resolution, number of colors, phone memory, processing power, codecs, bandwidth, etc."
He added that this evolution is being taken further by bringing TV on mobiles. As compared to ringtones and pictures, TV on mobile is a big leap forward in terms of the value that it delivers to the viewers and channels, as well as to the operators for increasing their ARPUs, subject to network acceptability.
"In a global perspective, one analysis tells us that there could be up to 270 million subscribers worldwide with TV functionality on their mobile phones by 2009. Right now, everybody is looking for applications that create reasons to stay on their networks. The more killer applications they offer, the better. In India too, there will be a great demand for mobile TV services, if these are priced and packaged correctly.
The convergence of consumer applications on mobile wireless devices has shown that consumers want the ability to take their living room entertainment experience with them when they're on the go. Mobile TV viewers may not tune in for half-hour sitcoms, but they may well tune in for a 'snack' of news or sports while waiting in line at the airport or riding in a taxi and/or watch the last two overs of a tight finish to a one-day cricket match," he explained.
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IPTV World Forum Middle East & Africa 08
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Features 
