Video Networks Ltd and The Ad Chart

Video Networks Ltd. will soon launch the UK's first video-on-demand advertising channel.

Following an extremely successful pilot, using ads from Lowe Partners, Video Networks has teamed up with Brand New TV to launch and expand the service by working with the UK’s top advertising and media agencies.

The Ad Chart pilot allowed HomeChoice subscribers to view great commercials completely on-demand, and vote via the remote control whether they loved or hated them. The results of the viewer votes were then compiled into an overall ‘Ad Chart’ according to their popularity. The pilot was extremely successful with up to a quarter of HomeChoice households viewing the channel each month, spending up to 13 minutes per visit and the most successful ads receiving 10 times the viewership of the less popular commercials

Video Networks is now working with television advertising specialist Brand New TV to offer the UK’s top advertising and media agencies the opportunity to become consortium members of The Ad Chart. As consortium members, agencies and their clients will gain valuable insights into the attractiveness and performance of their TV advertising in an on-demand environment, as well as the ability to experiment with new advertising models such as video based dedicated advertiser locations.

In addition, Video Networks also plans to launch a supplementary My Ads service, which will allow HomeChoice viewers to select and store appropriate advertising in order to help them make purchasing decisions about high consideration products such as buying a car.

Roger Lynch, Chairman and CEO, Video Networks said:

" In an increasingly on-demand world, advertisers will need to re-assess their strategies and create new and innovative ways to reach their target audiences. Video Network’s platform offers advertisers the unique opportunity to gain access to an on-demand audience and the chance to find a solution.â€Â?

Mark Bradford, Managing Director, Brand New TV said:

"The Ad Chart is a truly revolutionary concept that could change the economics and accountability of the TV advertising industry, as it transitions into a much more permission based advertising model. The TV advertising industry is facing one of its biggest challenges yet as advertisers demand more accountability and new models of advertising beyond the thirty second spot, we hope that agencies will grasp the opportunity to work together to face this challenge head on.�

Video Networks
Video Networks is a provider of broadband entertainment and communications through its digital TV, video-on-demand (VOD), home phone and Internet services under the brand name HomeChoice. Over 1.36 million homes across London and Stevenage now have access to the very best in interactive entertainment. HomeChoice offers customers always-on broadband Internet connections with speeds ranging from 512Kb to 2Mb and a multi-channel digital television service through one set top box.

The HomeChoice entertainment service features over 80 of the best broadcast on on-demand entertainment channels including BAFTA award-winning interactive music channels and more than 5000 on-demand movies, music videos and TV programmes. Sky Sports and Sky Movies channels are available on the HomeChoice platform under a retail distribution agreement with BSkyB.

Included in the monthly charge for TV & broadband services is a home phone service, offering free evening and weekend calls to local and national numbers, and low rates to UK mobiles and abroad. There is also the option to upgrade to the HomeChoice Anytime talk plan from as little as £5 per month.

With Internet access that is up to four times the speed of normal broadband and up to forty times faster than conventional dial-up – using HomeChoice’s 2Mb package – everlasting downloads are a thing of the past. With the HomeChoice service, web pages appear instantly.

For more information please vist http://www.videonetworks.com

Brand New TV
Brand New TV is a television advertising specialist that works with broadcasters, television producers and interactive TV businesses to develop more effective ways for advertisers to connect with digital TV viewers.

The company is currently retained by Fox International Channels, Zenith Entertainment, Yoomedia and ongame.