The IPTV Revolution: "A video quality broadband network affords advertisers the Holy Grail"

This paper seeks to clarify what the future IPTV environment will look like, how the transition to IPTV could aid all of the existing media stakeholders, and looks at the new world of advertising that the IPTV revolution will usher in. A paper by Professor Jonathan Taplin.

IPTV and Interactive Advertising:

"A video quality broadband network affords advertisers the Holy Grail;the ability to target like the web combined with the abillity to run full screen 30-second commercials that allow interested users to click-through to the e-commerce page of the advertiser. If you are moved by the Gap Ad, you can immediately buy the clothes."

 IPTV.pdf (729.70 KB)

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