UTStarcom deploys IPTV-based video advertising network in China

July 21, 2008 - Guangxi Telecom, a subsidiary of China Telecom, has selected UTStarcom's RollingStream IPTV platform to deploy a new interactive advertising system, and claims to be the country's first service provider to deploy IPTV for building-based advertising.

UTStarcom is to provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising system in 14 cities in the region of Guangxi, southern China. During the first phase, set-top boxes will be deployed in supermarkets, department stores, office buildings and a number of the telco's facilities.

"The advertising deployment with Guangxi Telecom is a strong demonstration of how UTStarcom is enabling new interactive applications based on our RollingStream platform, and we’ll continue to work with leading service providers to provide innovative services for their customers," said Robert Wu, CEO of UTStarcom China.

An interesting deployment of IPTV for advertising purposes, more information on Guanxi Telecom's plans for the service should be available here shortly.