Neptuny to launch ContentWise 2.0 at IBC

July 3, 2008 - Italian firm Neptuny will be launching ContentWise 2.0, the second release of its content recommendation engine for IPTV, interactive cable and WebTV at this year's IBC event, to be held in Amsterdam this September.

Enhancements added to the new release include the ability for users to receive real-tme recommendations on live TV shows based on what others are watching, support for content and product up/cross selling by operators, offering users recommendations according to what the user is watching, and enhanced reporting and APIs, offering new predefined reports such as customer purchase likelihood estimations based on recommendations.

ContentWise uses two different mechanisms for providing recommendations - collaborative filtering, where all user recommendations and experiences are used to recommend content that has been chosen by users with simiar tastes, and content-based filtering, using content meta-data to suggest recommendations based on discovered user preferences.  Business rules can also be added by the operator to promote specific content according to strategic marketing or revenue objectives.