Tiscali launches online EPG, plans integration with Tiscali TV

June 27, 2008 - UK triple-play provider Tiscali has introduced a new online electronic programme guide available through its portal, which offers listings of over 170 channels across different UK television platforms as well as content available via online on-demand services such as 4OD.

As the service develops, the company also plans to integrate it more with "Tiscali TV", the company's IPTV service.  Subscribers with the Tiscali+ PVR will be able to set programmes to record at homes via the online guide.  Existing Tiscali TV customers will be able to receive trailers of the latest shows and channels available on Tiscali TV, while other viewers will receive a more generic looped preview.

Alex Hole, Online Media Director for Tiscali, said: “Our annual TV trends report revealed this year that consumers want to have greater control over the TV they watch, and this has been a key driver in the design of the EPG. It is easy to use and can be customised to whatever degree an individual chooses, from the channels selected to the colours and layout of the page itself...  Our intention is to continue developing the guide both as an independent resource and as a complement to Tiscali TV.  We see the EPG as an ideal medium for intelligent marketing. The personalisation of the service allows us to offer consumers only the kind of marketing content they are interested in receiving.”