UK penetration of digital TV to reach 93% by end-2008, says Deloitte
June 6, 2008 - Deloitte has released new research which forecasts that the penetration of digital television in the UK will reach 93% by the end of this year, compared to 89% at the end of last April and 87% at the end of 2007.
"For technology companies, the UK television market represents a substantial opportunity, in spite of high penetration levels," said the company. "One third of the UK's 60mn television sets still require conversion or upgrade. And with consumers increasingly aware that they may need also to upgrade VCRs, the DVR market is likely to grow. More generally media companies should ensure that the consumer benefits and revenue potential of digital television are fully exploited, by focusing in particular on HD content. For telecommunications companies the rapid growth in digital television penetration may threaten adoption of IPTV and mobile television."
Deloitte also found that while mobile TV is unlikely to see much growth in the UK beyond its current 1% penetration this year, the popularity of online video and television viewing will continue to grow apace. The company predicts that within five years over half of the UK's population will be watching Internet TV regularly: "With improvements to the network for the delivery of online video, accessing on-demand video content through a PC or television will become commonplace. As a result, online video will redefine the way content is distributed and consumed. This may herald the end of the traditional 30 second TV advert."
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