Modest outlook for IPTV in Eastern Europe to 2012
May 30, 2008 - The outlook for IPTV in Eastern Europe remains modest up to 2012, according to a new study from Research & Markets, with less than 3% of homes in the region using the platform as their primary TV reception method by the end of the period.
Pay-TV in the Central and Eastern Europe (CEE) region and Russia as a whole is currently experiencing "rapid expansion" however, with the region growing at more than double the rate of Western Europe and clocking 18% growth last year in terms of total pay-TV subscriber numbers. Total pay-TV penetration is Eastern Europe is expected to increase "rapidly" from 40% at the end of last year to reach 60% by 2012, with a total of 63mn homes in the region subscribing to pay-TV services at the end of the period.
Russia especially is expected to be a key growth market, with the number of total pay-TV subscribers in the country projected to reach 28mn by 2012. This growth is anticipated to be driven by the satellite pay-TV market, with nearly 5mn pay satellite customers forecast by 2012, up from less than 1.5mn at the end of last year. Total satellite pay TV penetration in Russia and the CEE region as a whole is expected to more than double from 8% at the end of last year to 16% by 2012.
The report also finds that the Eastern Europe market is dominated by cable, which accounts for 80% of all pay-TV homes, with almost one third of all homes in the region receiving cable services. Cable penetration in the region is expected to increase from 32% at the end of last year to 40% by 2012. Digital terrestrial television in the region is reported as still being in its infancy, with less than 6% of the region's homes using the platform as their primary means of TV viewing by 2012.
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