BT Vision and emuse commit to creating new IPTV applications
May 29, 2008 - BT Vision, the IPTV service from BT, has formed an agreement with Dublin-headquartered firm emuse to extend their existing relationship by building a "significant pipeline" of new IPTV applications over the next 12 months.
The two companies launched the OnVision magazine service for BT Vision in December of last year, and following this new agreement they plan to launch further enhancements to the OnVision service, a new BT Vision Sports service, a 24/7 AdZone to showcase innovative advertising and sponsorship, a lifestyle magazine service and a games and gaming portal.
The new BT Vision Sports service will enhance BT Vision's existing sports content and provide video-rich news, stats and highlights services across a range of sports while also offering a constantly updated selection of premium on-demand content. AdZone is planned to be a showcase for innovative advertising made possible on BT Vision's Microsoft Mediaroom platform, while the new lifestyle magazine service will offer in depth analysis on a range of topics and initially focus on motoring and parenting.
"It is always interesting to be working with top-tier companies such as BT Vision," said Patrick Rainsford, CEO of emuse. "In this instance it is all the more interesting as we are developing applications that will be very video rich, and advertising supported thereby seeing our two companies again create and deploy world-leading commercial IPTV applications."
emuse is to host and manage all of the audio and video assets for these applications on behalf of BT, as well as manage all aspects of the applications for the duration of their commercial deployment. The applications will initially be built by emuse in the Tasman browser application, then migrated into the Microsoft Presentation Framework upon its deployment by BT Vision.
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