ICTV rebrands as ActiveVideo Networks
May 19, 2008 - ICTV, a US provider of solutions that combine broadcast television with Web content and interactivity, has rebranded to ActiveVideo Networks to better reflect the company's product focus.
The company's eponymous ActiveVideo solution combines Web-based media and targeted, clickable adverts with conventional pay-TV across multiple platforms and Internet-connected televisions.
'Given the dramatic changes that the company has undergone as we've grown to serve more than one million households over the past few years, it's important that our name accurately conveys our vision of the future of TV," said Gary Lauder, Chairman of ActiveVideo Networks.
ActiveVideo Networks is based in Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the UK.
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