Operator interview 2/6 - Hugo Suidman, Marketing Manager for KPN TV

"You have to be creative on every part"

Flash video player required - to download please click here

In the second instalment in a series of video interviews conducted with high-profile operators at the recent IPTV World Forum in London, we spoke to Hugo Suidman, Marketing Manager for the television offering of Dutch telco KPN.  Mr. Suidman discusses the challenges of competing in the local cable market and names some of the features that can help evolve an IPTV service into a "sophisticated and personalised" offering.