Digital Rapids opens Indian subsidiary to support SAARC countries

May 7, 2008 – Digital Rapids, a developer of solutions for IP-based media delivery, has announced the formation of its Indian subsidiary Digital Rapids India Pvt. Ltd. in the city of Gurgaon.

The new subsidiary will support the company’s operations in the South Asian Association Regional for Cooperation (SAARC) countries, including India, Nepal, Bhutan and Sri Lanka.  The new office will be led by Managing Director P.R. Suresh, and the local team features technical support to address customers’ pre-sale system design and post-sale operational requirements.

“India is a significant growth market for IP-based media delivery, with IPTV, mobile and Internet content distribution posing tremendous opportunities for the region’s many content and rights owners to expand their audience and media reach,” said Clive Vickery, VP of Worldwide Sales for Digital Rapids.  “We’re very excited to establish Digital Rapids India Pvt. Ltd. with our long-term partner in India, and look forward to the increased ability it gives us to connect closely with these customers and meet their unique needs.”