Verimatrix announces IOL Netcom as first customer for ViewRight PC Player

May 6, 2008 – Verimatrix has announced that Indian telco IOL Netcom has become the first customer for its ViewRight PC Player, in addition to selecting the Verimatrix Video Content Authority System (VCAS) for IPTV to secure its service.

IOL Netcom will reportedly be offering the PC as a second screen in the subscriber’s home to view its on-demand movie library and 150 broadcast channels.  The telco will also be deploying Verimatrix’s VideoMark forensic watermarking technology in conjunction with the ViewRight PC Player, enabling any pirated copies to be traced to a unique user identifier.

“Content is king when it comes to attracting subscribers to new services like IPTV,” said Siddhartha Srivastava, President of IOL Netcom.  “Verimatrix proved to be the best content security choice to not only meet the content owners’ requirements for MPEG-4 programming, but also enable a new business model through the PC.  Expanding delivery options to the PC will assist in customer acquisition, reduce installation resources and allow the customer to experience our ‘Anything, Anytime, Anywhere’ promise.”

IOL Netcom’s IPTV services have been deployed in Mumbai, Kolkata and Bangalore, and have over 250,000 subscribers.