iPanel and ICTV agreement to expand availability of ActiveVideo in APAC region

March 26, 2008 – iPanel Technologies and ICTV have formed an agreement to integrate ICTV’s ActiveVideo solution with iPanel’s middleware and browser, with the purpose of expanding the availability of ActiveVideo in China and the larger Asia-Pacific market.

iPanel’s middleware and browser will henceforth support ActiveVideo-enabled interactive streaming media on set-top boxes running the iPanel software suite.  The ActiveVideo solution combines TV with Web-infused interactive elements and targeted, clickable advertisements.  The two companies also plan to jointly market and promote the combined solution to IPTV and cable operators in the region.

“Our customers recognise the enormous importance of bringing the Web video experience directly to the television,” said Xu Jiahong, President of iPanel Technologies.  “ICTV’s innovative technological approach and the breakthrough capabilities of ActiveVideo through iPanel’s overwhelming market share will help digital and IPTV service providers in China and the Asia-Pacific region to improve broadly their users’ TV viewing experience and to increase significantly their capability to generate targeted advertising revenues.”

ICTV's ActiveVideo solution has also been involved in trials or deployments in North America, Europe and Asia.