SeaMobile selects ADB set-top boxes for the launch of new at-sea video service

March 12, 2008 – Advanced Digital Broadcast (ADB) has announced at the IPTV World Forum 2008 that it has been selected to deliver IPTV set-top boxes to SeaMobile, a supplier to the at-sea/remote location communications and entertainment services industry.

ADB’s WAV-2500W units have been chosen to enable SeaMobile to deploy interactive, digital video services on their clients' cruise ships. The new services will allow guests to access a range of video and interactive entertainment services including IPTV and video on demand (VoD).

The deal reportedly marks the company’s first incursion into the at-sea marketplace. “We are delighted to secure this new contract with SeaMobile”, commented Jim Lomax, Vice President, Worldwide Sales and Marketing from ADB. “It is the first time that ADB has been involved in supplying an off-land application in the entertainment and services industry. We believe that our set-top boxes will enable SeaMobile to provide its customers with market-leading and state-of-the-art digital entertainment”.

ADB’s WAV-2500W STB will enable services to be distributed from a central head-end to individual guest rooms cost effectively, and will serve both European and American applications. The new service will provide a combination of live video received on-board by satellite signal, stored content and VoD distributed over Ethernet. SeaMobile provides VSAT satellite communication systems and many services, such as the ability to use mobile phones, personal computers, and receive daily newspapers while at sea. The company serves cruise lines, ferries, yachts, commercial ships, the offshore energy industry and the government and military. SeaMobile has recently added video services to their expanding portfolio of products for cruise lines through a SeaMobile division, Wave Entertainment Network.

“We are very happy to be working with ADB to deploy our new video and entertainment services”, commented Larry Lemoine, President of Wave Entertainment Network. “As the leader in the at-sea communications industry, it was essential that we partnered with an innovative and proven IPTV set-top box supplier. We feel that we have found the right partner with the technical knowledge to successfully launch and deploy our latest product for the cruise line industry”.

ADB reports that deliveries of the units have already commenced.