Disney Channel launches its first subscription VoD service in Greater China with PCCW

February 26, 2008 – The Disney Channel has announced the launch of its first subscription video on demand (SVOD) service in Greater China, carried on the “now TV” IPTV service of Hong Kong telco PCCW.

The service became available today and costs HK$15 (US$1.92) for existing Disney Channel and Playhouse Disney subscribers.  Customers must subscribe to now TV’s Special Package offer (five channels or more) including Disney Channel and Playhouse Disney Combo, for a monthly fee of HK$138 upwards.

“Disney Channel SVOD greatly enhances the Disney television experience for kids who already enjoy Disney Channel and Playhouse Disney in Hong Kong,” said Chris Williams, Vice President of Business Development for Walt Disney Television International (Asia Pacific).  “We are pleased to give our viewers this exclusive opportunity to access Disney Channel content whenever they wish to watch it.”

The Disney Channel SVOD service will include popular Disney Shows Hannah Montana, The Suite Life of Zack and Cody, That’s So Raven, Kim Possible, Lilo & Stitch, American Dragon and Emperor’s New School.  The Disney original movie High School Musical will also be available on the service at launch, as well as the programmes from preschool channel Playhouse Disney such as Mickey Mouse Clubhouse, Little Einsteins, Higglytown Heroes and JoJo’s Circus.

Disney-branded programming now reaches 380mn households in the Asia Pacific region, according to the company.