IPTV Providers Looking to Interactive TV Advertsising

The 2nd Interactive TV Advertising Show is one of the leading iTV Advertising events in Europe. This two day conference will explore the opportunities and challenges that Interactive TV Advertising can offer IPTV operators, brands and advertisers.

A number of IPTV operators including Fastweb from Italy and HomeChoice from the UK, have deployed successful Interactive Advertising schemes, demonstrating that IPTV operators clearly view the ability of offer interactive TV as a clear differentiator in the marketplace for multi-channel TV.

Home Choice, NDS, and Mediaedge will all examine how the on-demand world is impacting the advertising and being influenced by IPTV operators. Other speakers include Direct TV, Cox Communications, Multichoice SA , ITV, Channel 4, Coca Cola, Nokia, Levis, Honda, Intel, and many other leading advertisers.

http://www.interactive-tv-advertising.com