Digital Rapids develops VOD encoding solution to “major” US IPTV provider’s specifications

October 19, 2007 – Digital Rapids has developed an H.264 Video-on-Demand encoding platform to the specifications of a “major” US IPTV service provider.

The new Digital Rapids Studio AVC Encoder module will be supplied for use in what is reportedly the “first entirely Internet Protocol (IP)-based video service offered by a national US provider.”  The encoder offers features optimised for the stringent requirements of IPTV applications such as Closed Caption embedding, Transport Stream Multiplexing and “trick play” support for set-top box playback.  It was also developed in conjunction with the studios and facilities of content providers including Ascent Media Group, Global Digital Media Xchange, Starz Entertainment and TVN Entertainment.

“To ensure that subscribers enjoy a viewing experience meeting their high standards, the IPTV provider developed a set of specifications for quality, bit rates and feature richness that encoded content must meet, but which exceeded the capabilities or workflows of other available encoding solutions,” said Brick Eksten, President of Digital Rapids Corporation. “We’re excited to have worked in tandem with the provider and the studios to break new ground in encoding for VOD and IPTV with the Digital Rapids Studio AVC Encoder.”