Microsoft Mediaroom wins Stratecast award for Superior Software Business Strategy

October 15, 2007 – Microsoft has won Stratecast’s 2007 award for Superior Software Business Strategy.

Stratecast, a division of consultancy Frost & Sullivan, has given Microsoft the award as it believes that Microsoft’s strategy of developing a comprehensive IPTV architecture will continue to generate quality TV experiences for consumers and maximise value for Microsoft’s service provider customers as well as its technology and content partners.

“The conclusion that carriers prefer a comprehensive, end-to-end solution is reinforced by the number and scale of tier-one telco deployments with Microsoft Mediaroom around the world, including those with BT, Deutsche Telekom and Swisscom, and of course AT&T, which now has more than 100,000 subscribers on Microsoft’s IPTV platform,” said Pete Dailey, Senior Research Analyst for Stratecast.  “Microsoft has put more resources into understanding and improving the consumer experience than any of its competitors, and the results are evident: Microsoft Mediaroom enables a superb consumer experience, with an elegant and easy-to-use interface and plenty of advanced features.”

“We are honoured to be recognised by Stratecast for our commitment to delivering a comprehensive, end-to-end IPTV software platform,” said Christine Heckart, General Manager of Worldwide Marketing for Microsoft TV.  “Our goal with Microsoft Mediaroom is to create the very best connected TV experience for consumers worldwide.  As Microsoft Mediaroom and IPTV continue to gain momentum, the television will increasingly become a centrepiece in the connected digital lifestyle, enabling consumers to connect, share, control and personalise their entertainment like never before.”

Features offered on the Microsoft Mediaroom platform include multichannel viewing features, instant channel zapping, high-definition capability, personal media sharing, digital video recording and video-on-demand.  The platform has been selected by over 19 service providers worldwide.