Narrowstep and Firecracker bring Asian movies to broadband television

April 24, 2007 – Narrowstep’s technology system, telvOS, has been selected by Firecracker Media to bring East Asian cinema to the UK, Ireland, North America and Australasia via a broadband channel called Firecrackertv.com

Firecrackertv.com is a streaming online movie channel featuring Asian movies on demand. In recent years, the success of films such as Crouching Tiger, Hidden Dragon, Kill Bill Vol.1 & 2, Hero and Oldboy has made Asian films increasingly popular to mass audiences, but access to them has been limited. Firecracker launched the TV channel to make similar films and TV shows available to a wider audience.

David McCourt, Chairman and CEO of Narrowstep Inc, says, “Broadband television is working to give viewers control over what they watch and when they watch it. There is a very devoted group of people who love this genre of film and through our technology Firecracker is able to expand their distribution reach and bring the content to them....It also demonstrates how new broadcasting platforms are enabling content owners to get more life out of their content, giving older films and programmes new life, new fans, and new commercial opportunities.”