Taiwan: Chunghwa Telecom and Multimedia On Demand In Taiwan, Chungwha Telecom's Multimedia On Demand (MOD) Phase 2 is said to be the biggest commercial IPTV deployment for broadcast TV and VOD in the Asia-Pacific to date and is expected to add 300,000 subscribers to its service in 2005. |
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Video Networks Ltd and The Ad ChartVideo Networks Ltd. will soon launch the UK's first video-on-demand advertising channel. |
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Out of the Box with Sky InteractiveInteractive TV feels more exciting than ever before. The doors are being flung open both technically and creatively to introduce a new era in entertainment. Clare McDonald of Sky Interactive encourages creativity and 'thinking out of the box' in order to reap the benefits of interactive advertising. |
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Ensequence: The Dynamics of Getting an Interactive Campaign to Run LiveParminder Singh of Ensequence looks at the dynamics of running interactive campaigns in the live broadcast environment, from extended production schedules to the use of software. |
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Sky Media:Planning an Interactive TV Advertising Campaign Robert Leach at Sky Media, describes the key points to remember when planning an Interactive Advertising campaign. |
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pjb Associates: The Impact of Personalised On-demand TV on AdvertisingPeter J. Bates of pjb Associates analyses the impact of the radical changes in television viewing on advertising, highlighting where the best opportunities are likely to exist in the future. |
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Marketing Materials from Worldwide IPTV DeploymentsIPTV deployment marketing materials from Fastweb, Homechoice and Telefonica. With thanks to PayMedia Consulting Group for this content. |
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Beyond VOD: Creating New Business Models Through Communities of Interest This year (2005) broadband TV or IPTV has finally started to take off. However, most business models are tending to focus around the delivery of video on demand (VOD) services based on movies. |
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Interview with Lars Bengtsson, President and CEO, Kreatel The following interview was held with Lars Bengtsson in April 2005. |
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The Fastweb ServiceFastweb is Italy’s largest alternative broadband telecommunications operator and the first player worldwide to develop an all IP network for Triple Play service delivery (voice, data, video). Read on for an overview of Fastwebs' Services. |
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