Social TV zone
US network Fox Broadcasting has partnered with Twitter to promote its programmes and give advertisers new ways to reach audiences as they discuss shows on the social network.
Twitter has signed its biggest advertising deal to date, worth hundreds of millions of pounds and involving the delivery of high-value data, research and preferred ad slots to clients of major ad buyer Starcom MediaVest Group.
US television network BBC America has signed a deal with Twitter to become the first media company offering in-tweet branded videos synced to an entertainment TV series.
According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.
Broadcasters and TV operators take note: consumers are tired of clunky user interfaces, weary of digital rights issues, and willing to run into the arms of a big technology company like Apple or Google if these problems are not resolved, and fast.
This year’s IBC event lacked a big, overarching theme, or new “wow” topic to get journalists, analysts and market-watchers foaming at the mouth. And that’s no bad thing. It’s the sign of a maturing industry, and as a result, the show retained a healthy focus on improving existing products and trying to get the big things – multiscreen, OTT, hybrid – right. Nevertheless, there was plenty on show that highlighted that the market remains miles away from anything resembling certainty.
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GetGlue CEO: People can find second-screen ads interesting
Alex Iskold, CEO of US social TV app GetGlue,...
May 17th, 2013
NBCUniversal: “Transmedia storytelling will be a part of Social TV”
Lisa Hsia, executive vice-president of Bravo Digital Media at...
May 8th, 2013
Canal Digital: “Smart TV apps are not currently adding value to the TV experience”
Tore Melling, Digital Entertainment Director at Norwegian pay-TV provider...
October 19th, 2012
The operator survival guide: rules of engagementViaccess-Orca’s Ofer Weintraub discusses the requirements for second screen apps....
March 25th, 2013
By Dr. Ofer Weintraub
IPTV meets Big Data – predicting user behaviour to create attractive offeringsThe tough challenges faced by communication service providers (CSPs) from...
March 13th, 2013
By Spyros Sakellariou
Podcast: Multiscreen video, consumer expectations and user-generated contentIn this podcast, we speak to Steve McCaffery, VP and...
March 8th, 2013
By Jamie Beach