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Social TV zone

  • 1

    Fox teams with Twitter to promote shows

    May 14, 2013
    US network Fox Broadcasting has partnered with Twitter to promote its programmes and give advertisers new ways to reach audiences as they discuss shows on the social network.
  • 2

    Twitter bags huge ad deal with SMG

    April 24, 2013
    Twitter has signed its biggest advertising deal to date, worth hundreds of millions of pounds and involving the delivery of high-value data, research and preferred ad slots to clients of major ad buyer Starcom MediaVest Group.
  • 3

    BBC America and Twitter ink video partnership

    April 22, 2013
    US television network BBC America has signed a deal with Twitter to become the first media company offering in-tweet branded videos synced to an entertainment TV series.

Analysis & Opinion

  • Innovation in services and partnerships hold the key to future growth

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.

    By , October 25, 2012

  • Tomorrow Calling – but will broadcasters and operators pick up?

    Broadcasters and TV operators take note: consumers are tired of clunky user interfaces, weary of digital rights issues, and willing to run into the arms of a big technology company like Apple or Google if these problems are not resolved, and fast.

    By , October 12, 2012

  • IBC 2012: Taking care of business

    Giles Cottle, Head of Strategy at Freesat

    This year’s IBC event lacked a big, overarching theme, or new “wow” topic to get journalists, analysts and market-watchers foaming at the mouth. And that’s no bad thing. It’s the sign of a maturing industry, and as a result, the show retained a healthy focus on improving existing products and trying to get the big things – multiscreen, OTT, hybrid – right. Nevertheless, there was plenty on show that highlighted that the market remains miles away from anything resembling certainty.

    By , September 12, 2012

Digital Home World Summit looks at digital health as key area of growth

Netflix strikes exclusive deal with Disney/ABC

BT Sport channels free with BT broadband

Telefónica launches Movistar TV

OgilvyEntertainment: "Every brand has a story to tell"

BT Sport signs with Ultimate Fighting Championship