Social TV zone
A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities - functional, communal and playful - with functional information such as airing dates the most highly valued.
Fast emerging as the new hot topic for broadcasters and TV operators looking to increase viewer engagement, social TV services are set for meteoric growth over the next five years, according to a new report from US firm MarketsandMarkets.
Despite second-screen behaviour being well established among UK television viewers, broadcasters are failing to capitalise on the opportunities therein, according to new research by UK firm Red Bee Media, a provider of media management services.
According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.
When a company reveals usage stats at a conference, it’s usually a sign that the strategy it’s promoting is paying off. At TV Connect in Turkey two weeks ago a number of TV operators and content providers talked about take-up of their social TV activities. But it’s far from clear to me what the actual value of the new currency of “followers” and “likes” is.
Broadcasters and TV operators take note: consumers are tired of clunky user interfaces, weary of digital rights issues, and willing to run into the arms of a big technology company like Apple or Google if these problems are not resolved, and fast.
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