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Social TV zone

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    European social TV stats reveal changing viewing habits

    To mark World Television Day on 21 November, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and internet-connected second screens...
  • 2

    Nielsen establishes role of social in audience figures

    New research from Nielsen has found that earned social media ‘reminds’ people to watch an episode after the live airing. To understand +7 viewership for any series’ episode, Nielsen evaluated 11 different variables across five categories—including measurements, as well as episode, program and network characteristics—to explore what factors contribute to viewers’ decisions to watch a...
  • 3

    Twitter & TV: study reveals impact of tweets on ratings

    According to an extensive new study, published today by Kantar Media, the top 30 TV series account for 50% of all measured UK Twitter TV activity. The study, ‘A Year in the Life of TV and Twitter,’ provides the first in-depth look at the relationship between what is discussed and read about on Twitter and...

Analysis & Opinion

  • BuzzFeed: building video for the social web

    Will Hayward, 
Vice President, 
Europe, 
Buzzfeed

    “The wonderful thing about social is that you can’t trick it,” explains Will Hayward, European VP for viral specialist extraordinaire (and increasingly significant player in online video) BuzzFeed. “When we lived in the era of search, you could trick it. But the era of social is driven by sharing. That means you need to think about…

  • Saatchi & Saatchi: “Google will create the next president”

    Tom Eslinger,
Worldwide Director of Digital and Social,
Saatchi & Saatchi

    Special IP&TV News feature interview Am I alone in finding the following a little bit… scary? Discussing the future of marketing and advertising with Saatchi & Saatchi’s Worldwide Director of Digital and Social Tom Eslinger, I ask precisely where he thinks things are heading in his professional domain… “Superpersonalisation based on data,” he shoots back,…

  • After its ‘Worst Ever US Year’ – IP&TV asks “Where next for pay-TV?”

    This week saw the striking news that US pay-TV had just endured its “worst year ever” – according to Wall Street media analysts Craig Moffett and Michael Nathanson, who reported that “providers of TV, broadband and phone communications lost 687,000 subscribers during Q3… gained 574,000 new ones, for a net loss of 113,000.” Which leaves…

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