MOST POPULAR

Social TV zone

  • 1

    Twitter amplifies TV advertising

    May 24, 2013
    Twitter has introduced TV ad targeting for Promoted Tweets, initially available in a limited beta to selected partners in the US but intended to eventually become available on a wider basis.
  • 2

    Social TV users value information over community & games – Viacom

    May 23, 2013
    A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities - functional, communal and playful - with functional information such as airing dates the most highly valued.
  • 3

    Mobile TV viewers to exceed 2bn by 2017

    May 16, 2013
    Consumer demand for video on mobile devices continues to soar thanks to short-form clips and more powerful devices, with UK firm Juniper Research now predicting that there will be 2bn mobile and tablet users watching TV and video on their devices by 2017.

Analysis & Opinion

  • Informa’s key themes for MWC 2013

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    Informa Telecoms & Media’s Analysts have identified eight key themes to look out for at this year’s Mobile World Congress event in Barcelona.

    By , February 22, 2013

  • Informa Telecoms & Media identifies Top 10 trends for 2013

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    Informa Telecoms & Media (publisher of IP&TV News) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.

    By , January 2, 2013

  • Innovation in services and partnerships hold the key to future growth

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.

    By , October 25, 2012

Worldwide IPTV subs up 36% in 2012

Twitter amplifies TV advertising

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