Social TV zone
Twitter has introduced TV ad targeting for Promoted Tweets, initially available in a limited beta to selected partners in the US but intended to eventually become available on a wider basis.
A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities - functional, communal and playful - with functional information such as airing dates the most highly valued.
Consumer demand for video on mobile devices continues to soar thanks to short-form clips and more powerful devices, with UK firm Juniper Research now predicting that there will be 2bn mobile and tablet users watching TV and video on their devices by 2017.
Informa Telecoms & Media’s Analysts have identified eight key themes to look out for at this year’s Mobile World Congress event in Barcelona.
Informa Telecoms & Media (publisher of IP&TV News) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.
Worldwide IPTV subs up 36% in 2012
Twitter amplifies TV advertising
Consumers lacking 'conscious desire' to hook up Smart TVs
Xbox One raises pulses, tracks them
Digital Home World Summit looks at digital health as key area of growth
Netflix strikes exclusive deal with Disney/ABC
GetGlue CEO: People can find second-screen ads interesting
Alex Iskold, CEO of US social TV app GetGlue,...
May 17th, 2013
HBO LatAm: Our priority is to launch the GO app on more platforms
Dionne Bermudez, senior director of business development and new...
May 13th, 2013
NBCUniversal: “Transmedia storytelling will be a part of Social TV”
Lisa Hsia, executive vice-president of Bravo Digital Media at...
May 8th, 2013
The operator survival guide: rules of engagementViaccess-Orca’s Ofer Weintraub discusses the requirements for second screen apps....
March 25th, 2013
By Dr. Ofer Weintraub
IPTV meets Big Data – predicting user behaviour to create attractive offeringsThe tough challenges faced by communication service providers (CSPs) from...
March 13th, 2013
By Spyros Sakellariou
Podcast: Multiscreen video, consumer expectations and user-generated contentIn this podcast, we speak to Steve McCaffery, VP and...
March 8th, 2013
By Jamie Beach