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Social TV zone

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    The real YouTube: report unlocks social video trends

    While video is an increasingly fundamental facet of all social media platforms, there has so far been scant analysis of how different types of video find different levels of success according to the platform.  This has particular significance for brands looking to tailor content for a specific audience (or to ensure it uses the right...
  • 2

    Facebook increasingly a ‘YouTube filter’ for young users

    Facebook is increasingly being used as a “YouTube filter” by young people, who utilise the social network as a curating tool to select the more relevant, informative and socially significant videos available online.    Discussing the finding yesterday at London’s Bafta, Platypus Research’s Karen Chaudhari pointed to the increasingly “symbiotic” relationship between social media and...
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    Social whirl: Beamly reaches 10m users in 12 months

    TV social discovery platform Beamly has announced that it has enjoyed an 11X lift in growth to 10.4m unique users since its relaunch in April 2014, and has unveiled a series of new content experiences. Beamly says a major driver of this audience growth has been success in offering a menu of 24/7 experiences that...

Analysis & Opinion

  • BuzzFeed: building video for the social web

    Will Hayward, 
Vice President, 
Europe, 
Buzzfeed

    “The wonderful thing about social is that you can’t trick it,” explains Will Hayward, European VP for viral specialist extraordinaire (and increasingly significant player in online video) BuzzFeed. “When we lived in the era of search, you could trick it. But the era of social is driven by sharing. That means you need to think about…

  • Saatchi & Saatchi: “Google will create the next president”

    Tom Eslinger,
Worldwide Director of Digital and Social,
Saatchi & Saatchi

    Special IP&TV News feature interview Am I alone in finding the following a little bit… scary? Discussing the future of marketing and advertising with Saatchi & Saatchi’s Worldwide Director of Digital and Social Tom Eslinger, I ask precisely where he thinks things are heading in his professional domain… “Superpersonalisation based on data,” he shoots back,…

  • After its ‘Worst Ever US Year’ – IP&TV asks “Where next for pay-TV?”

    This week saw the striking news that US pay-TV had just endured its “worst year ever” – according to Wall Street media analysts Craig Moffett and Michael Nathanson, who reported that “providers of TV, broadband and phone communications lost 687,000 subscribers during Q3… gained 574,000 new ones, for a net loss of 113,000.” Which leaves…

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

What was the word on 4K at IBC?

What does the future hold for IPTV? (Lessons learned from Aereo)