Social TV zone

  • 1

    ESPN tops network chart for social engagement

    Shareablee has ranked ESPN as the most socially engaged TV Networks in the US. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 530.3 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. ESPN ranked number one on Facebook with 34.2 million actions,...
  • 2

    Facebook: our users demand MORE personalised ads

    At the OTTtv World Summit, London Facebook users are crying out for more personalised advertisements, Facebook’s Jen Lewis revealed at this morning’s OTTtv World Summit in London. “One of the biggest things we look at is what people like about Facebook and what they hate about it,” Lewis told the packed conference in the course...
  • 3

    TERN: “We believe TV should be interactive and social”

    Rian Bester,
Broadcast Operations Advisor, 
    IP&TV News talks boundaries and broadcasting with TERN International’s Mariam Zamaray (Chief Executive Officer, INSIGHT), ahead of her appearance at  TV Connect MENA (2-3 November 2015 Jumeirah Beach Hotel, Dubai). Click here to download the free brochure.  IP&TV News: TERN seems to be involved in a number of different areas. Is that fair to say? Mariam Zamaray: Yes, we...

Analysis & Opinion

  • BuzzFeed: building video for the social web

    Will Hayward, 
Vice President, 

    “The wonderful thing about social is that you can’t trick it,” explains Will Hayward, European VP for viral specialist extraordinaire (and increasingly significant player in online video) BuzzFeed. “When we lived in the era of search, you could trick it. But the era of social is driven by sharing. That means you need to think about…

  • Saatchi & Saatchi: “Google will create the next president”

    Tom Eslinger,
Worldwide Director of Digital and Social,
Saatchi & Saatchi

    Special IP&TV News feature interview Am I alone in finding the following a little bit… scary? Discussing the future of marketing and advertising with Saatchi & Saatchi’s Worldwide Director of Digital and Social Tom Eslinger, I ask precisely where he thinks things are heading in his professional domain… “Superpersonalisation based on data,” he shoots back,…

  • After its ‘Worst Ever US Year’ – IP&TV asks “Where next for pay-TV?”

    This week saw the striking news that US pay-TV had just endured its “worst year ever” – according to Wall Street media analysts Craig Moffett and Michael Nathanson, who reported that “providers of TV, broadband and phone communications lost 687,000 subscribers during Q3… gained 574,000 new ones, for a net loss of 113,000.” Which leaves…

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?