Social TV zone

  • 1

    90% of broadcast execs found on LinkedIn

    Research undertaken by Whiteoaks purports to disprove common industry opinion that no-one influential in the broadcasting world uses social media. The study reveals influential industry professionals are present and active on LinkedIn, the one social media site that has been recently recognised by B2B Marketing to generate leads, revenue and strengthen brand image. Headline findings...
  • 2

    Beamly: “Our vision is to be the leading social network for TV”

    Jason Forbes
    IP&TV News talks to brand new Beamly CEO (albeit former executive vice president & US managing director) Jason Forbes about the innovative social TV platform’s development and plans. Can you begin by explaining what the vision is behind Beamly? Our vision is to be the leading social and content network for TV, meaning anytime someone wants to immerse...
  • 3

    2/3 US teens prefer to surf web while watching TV

    According to a new study by Nielsen charting the burgeoning influence of social media on TV viewing habits, a quarter of viewers reported that they were more aware of TV programs due to their social media interactions in a year-over-year comparison from 2012 to 2013. In 2013, 15% of viewers said they enjoyed watching television...

Analysis & Opinion

  • Saatchi & Saatchi: “Google will create the next president”

    Tom Eslinger,
Worldwide Director of Digital and Social,
Saatchi & Saatchi

    Special IP&TV News feature interview Am I alone in finding the following a little bit… scary? Discussing the future of marketing and advertising with Saatchi & Saatchi’s Worldwide Director of Digital and Social Tom Eslinger, I ask precisely where he thinks things are heading in his professional domain… “Superpersonalisation based on data,” he shoots back,…

  • After its ‘Worst Ever US Year’ – IP&TV asks “Where next for pay-TV?”

    This week saw the striking news that US pay-TV had just endured its “worst year ever” – according to Wall Street media analysts Craig Moffett and Michael Nathanson, who reported that “providers of TV, broadband and phone communications lost 687,000 subscribers during Q3… gained 574,000 new ones, for a net loss of 113,000.” Which leaves…

  • Informa’s key themes for MWC 2013

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    Informa Telecoms & Media’s Analysts have identified eight key themes to look out for at this year’s Mobile World Congress event in Barcelona.

ABN & the future of African broadcasting

Adsmart: “This is a significant strategic play for Sky”

Vimeo & the search to reinvent video

TV’s future and the road to 2020

What will Apple’s HomeKit mean for tomorrow’s connected home?

What five things need to happen for Ultra HD to take off?