MOST POPULAR

Social TV zone

  • 1

    Twitter amplifies TV advertising

    May 24, 2013
    Twitter has introduced TV ad targeting for Promoted Tweets, initially available in a limited beta to selected partners in the US but intended to eventually become available on a wider basis.
  • 2

    Social TV users value information over community & games – Viacom

    May 23, 2013
    A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities - functional, communal and playful - with functional information such as airing dates the most highly valued.
  • 3

    Fox teams with Twitter to promote shows

    May 14, 2013
    US network Fox Broadcasting has partnered with Twitter to promote its programmes and give advertisers new ways to reach audiences as they discuss shows on the social network.

Analysis & Opinion

  • Innovation in services and partnerships hold the key to future growth

    Mark Newman, Chief Research Officer at Informa Telecoms & Media

    According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.

    By , October 25, 2012

  • Tomorrow Calling – but will broadcasters and operators pick up?

    Broadcasters and TV operators take note: consumers are tired of clunky user interfaces, weary of digital rights issues, and willing to run into the arms of a big technology company like Apple or Google if these problems are not resolved, and fast.

    By , October 12, 2012

  • IBC 2012: Taking care of business

    Giles Cottle, Head of Strategy at Freesat

    This year’s IBC event lacked a big, overarching theme, or new “wow” topic to get journalists, analysts and market-watchers foaming at the mouth. And that’s no bad thing. It’s the sign of a maturing industry, and as a result, the show retained a healthy focus on improving existing products and trying to get the big things – multiscreen, OTT, hybrid – right. Nevertheless, there was plenty on show that highlighted that the market remains miles away from anything resembling certainty.

    By , September 12, 2012

Worldwide IPTV subs up 36% in 2012

Twitter amplifies TV advertising

Consumers lacking 'conscious desire' to hook up Smart TVs

Xbox One raises pulses, tracks them

Digital Home World Summit looks at digital health as key area of growth

Netflix strikes exclusive deal with Disney/ABC