Demand for IPTV services picked up "significantly" last year, according to US research firm MRG, which estimates that the number of IPTV subscribers worldwide rose 36% in 2012 to reach 77mn, with strong growth in all geographic regions.
US telco AT&T has ramped up efforts to offer advertisers more effective audience targeting options with the launch of a new ad platform that uses anonymous data from its own online, mobile and TV customers.
TDS Telecom, a large local exchange carrier based in the US state of Wisconsin, has upgraded its IPTV platform to Mediaroom 2.3 to make the viewing experience more intuitive by adding over a dozen new features and enhancements including better menus and the ability to share photos and music on TVs.
It was allegedly Lord Leverhulme, the British soap tycoon, who complained that half his advertising budget was wasted. The trouble, he said, was that he didn’t know which half. Advertisers like to think they have improved measurement in the past hundred years, but now there is a new risk.
According to the results of Informa Telecoms & Media’s annual industry survey, innovation is a key priority for global telecoms and media players in 2013. Over 500 senior executives from across both these sectors were asked how their businesses and markets would perform in 2013 and the role innovation would play in driving future revenue growth.
Broadcasters and TV operators take note: consumers are tired of clunky user interfaces, weary of digital rights issues, and willing to run into the arms of a big technology company like Apple or Google if these problems are not resolved, and fast.
Worldwide IPTV subs up 36% in 2012
Twitter amplifies TV advertising
Consumers lacking 'conscious desire' to hook up Smart TVs
Xbox One raises pulses, tracks them
Digital Home World Summit looks at digital health as key area of growth
Netflix strikes exclusive deal with Disney/ABC
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