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Expertise Zone

  • Elemental: Software-defined video as an infrastructure-agnostic solution


    Guest post by Keith Wymbs, Chief Marketing Officer, Elemental Gone are the days when video providers could dictate to consumers what type of devices they needed to use to view video. Now consumers tell video providers the screens they access their favourite content from. Tablets, smartphones, web browsers, gaming consoles and smart TVs are providing consumers...

  • Irdeto: Reflections on the multiscreen World Cup


    Guest post by Julia Mooney, Product Strategy Director, Irdeto The World Cup has always been a massive draw for sports fans everywhere, with the 2010 World Cup seeing hundreds of millions of viewers tuning in to catch the action. This year’s competition is no exception, but operators now need to ensure they’re bringing fans the...

  • Turn: How personalised will TV advertising become?


    Guest post by Pierre Naggar, Managing Director EMEA, Turn Cannes Lions this year was further proof that the ad tech industry has grown rapidly over recent years. An event which used to be solely creative-based is now also a hub for technology and innovation. Advertisers are using ad tech tools and data insights to build...

  • Philips uWand: Android TV is following the wrong path


    Guest post by Navin Natoewal, General Manager, Philips uWand. Google’s announcement on Wednesday at I/O of Android TV has been welcomed by the company’s fans around the world but could this be another major smart TV development that just missed the mark? The Android ecosystem is dominated by gesture controlled applications and the reason is...

  • Clearleap: Television 2.0 – TV’s Golden Age


    Guest post by Mike Grieve, Director of Sales EMEA, Clearleap Over the past 60 years, the television has undergone some dramatic changes. We have seen it go from black and white to colour, from VHS, to DVD, to Blu-ray, and from analog to digital. But there is another technological advancement that could arguably be the...

  • Ericsson: TV’s future and the road to 2020


    Guest post by Simon Frost, Head of TV Marketing, Ericsson We are witnessing the beginning of a new dawn for television. The TV and media industry is welcoming a new landscape driven by the rapid upswing of mobile broadband subscriptions, especially in advanced markets such as Western Europe and the USA. Our extensive research indicates...

  • Emerging markets & OTT: new way to innovations


    Guest post by Kirill Filippov, CEO of SPB TV This year, the participants of the annual St. Petersburg International Economic Forum (SPIEF), which was held in May 22-24th 2014 for the eighteenth time, talked about the IT industry shifting towards developing in emerging markets. There are many reasons for that, indeed. First of all, emerging...

  • Digitization of content: when simplicity leads to complexity


    Guest post by Fernando Ribeiro, Cloud4Media, Product Manager, Arkena When broadcasters stopped working with tapes and replaced them with digital files, they strongly believed that it would make things much simpler. With technology come new possibilities. And new possibilities bring new challenges. Video consumption changed so much that what was previously considered a nice-to-have feature is...

  • Flash Networks: The Butterfly Effect of Mobile Video


    Guest post by Noam Green, VP of Marketing at Flash Networks Mobile video traffic continues to increase at a breakneck pace, pushing the limits of mobile networks.  Last year mobile video traffic was up more than 80% compared with 2012, reaching 1.5 exabytes per month at the end of 2013, according to Cisco.  Mobile video...

  • NORIGIN MEDIA: Why use cloud based solutions for live TV?


    Guest post by Jussi Komonen, Chief Operating Officer, NORIGIN MEDIA Content providers, producers and owners are facing a growing challenge in bringing their live content to the grasp of an ever growing and more demanding TV audience. In addition to the plethora of OTT services with VoD offering, live events and TV channels have an...

TV’s future and the road to 2020

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