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Events Blog

  • Right time, right place: NBC plans location-based mobile ads

    In 2015, NBCUniversal are determined to further experiment with and exploit location-based mobile advertising tie-ins, with a corresponding push to develop and test more tailor-made mobile content, according to Lisa Hsia (EVP, Digital Bravo and Oxygen Media). “I can now use locations to create location-based content experiences,” explained Hsia in IP&TV News, in an exclusive guest…

  • NBCUniversal: Lisa Hsia picks three trends for 2015

    Lisa Hsia, 
EVP, Digital Bravo and Oxygen Media,
NBCUniversal

    NBC Universal’s Lisa Hsia picks three trends for 2015 in this exclusive IP&TV News guest post. Lisa will be appearing at this year’s TV Connect (28th – 30th April 2015 ExCel, London). 1. Using mobile and tying it to location based offers. I can now use locations to create location-based content experiences, so that if you…

  • Irdeto: possible ‘Spotify for video’ haunting Europe

    The present, fragmented viewing experience raises the possibility of a Spotify equivalent service dedicated to video content, according to Irdeto’s new ‘Eye on 2020’ report. The report argues that there is a gap in the industry for a Spotify model, where a provider builds a profile of what the customer wants from content and uses…

  • Contextual multi-screen ads secured for Super Bowl

    Following yesterday’s news that NBCUniversal will be streaming 11 hours of continuous Super Bowl content on the day of Super Bowl XLIX, it has now been confirmed that Civolution’s Teletrax will offer TV-synced contextual multi-screen advertising for the event. What this means is that advertisers will be able to place digital and contextually relevant advertisements when there…

  • March of quad play called “inexorable” as Sky seek to partner O2

    According to a report in the Financial Times, Sky has approached Telefónica regarding a possible partnership with O2, the Spanish telco’s UK mobile phone business. The reports follow BT’s confirmed negotiations to acquire its own mobile arm in the form of UK operator EE for £12.5 billion, with Sky and Telefónica apparently having been deep…

  • NBC to use Super Bowl XLIX to promote TV Everywhere

    NBCUniversal has announced a “Super Stream Sunday” for Feb. 1, which will offer online US viewers with 11 continuous hours of NBC streaming content without a log-in.  The occasion is part of the broadcaster’s TV Everywhere consumer campaign “Watch TV Without The TV.” Super Stream Sunday will include NBC’s presentation of Super Bowl XLIX, Katy Perry headlining…

  • Netflix registers record breaking 2014: reveals ‘modest’ plans for China

    Internet streaming giant Netflix has released its fourth quarter results for 2014, revealing that, over the entire course of last year, it has added a record 13 million new members, compared to 11.1 million in 2013. These additions brings its global total to 57.4 million members. In Q4 specifically, Netflix added 4.33 million members (compared…

  • Will Amazon’s movies be any good? Ed Barton on the new producers

    Ed Barton

    The news that Amazon plans to branch off into the film business brought to mind the old joke. Q: How do you make a small fortune producing films? A: Start with a big fortune. “Amazon said they were going to aim to do sort of 12 movies a year,” points out Ed Barton (Head of…

  • BBC resists attempt to save BBC 3 from online afterlife

    Following last year’s announcement that the BBC intended to reinvent BBC Three as an online-only channel, it has today resisted a dual bid from UK production companies Avalon and Hat Trick to take the channel over. Representatives from the production companies are reported as having had informal talks with senior BBC execs, and that their proposed…

  • UK’s Digital TV Group welcomes Roku

    The Digital TV Group (DTG ), the industry association for digital television in the UK, has this week welcomed new members in the shape of UK supermarket chain Asda and next generation TV service Roku. Asda and Roku will now join more than 125 companies that as members of the DTG work to encourage innovation…

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What does the future hold for IPTV? (Lessons learned from Aereo)

ABN & the future of African broadcasting

Vimeo & the search to reinvent video