To combat revenue loss, Asian mobile network operators (MNOs) are seeking to create revenue-sharing partnerships with OTT providers, according to recent research by IT and networking vendor Alepo which highlighted the need for more effective strategies for OTT services by MNOs in the Asia-Pacific region.
Alepo also reports that while just over half of the survey participants reported to already have working partnership agreements with OTT providers in place, nearly all expressed an interest or intent in creating partnerships.
The survey further found that the decline of voice revenues versus the rise of OTT voice services is one of biggest challenges that the respondents faced today. Revenue loss to OTT providers is higher for messaging (SMS) than for other services, including mobile voice, video, and mobile money.
It also emerged that nearly two-thirds of respondents directly compete with OTT providers with their own video, messaging, or content services. Overall, respondents overwhelmingly agreed that OTT providers are a major threat to their business, yet they seem to be very optimistic about the potential for win-win partnerships.