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A Snapshot of Online and On-Demand TV Viewing habits in Western Europe & USA

TV Connect - who watched the most TV

In spite of the hype around connected TVs and the industry’s move towards connected devices, services and apps, recent research by IHS shows that European viewers have some “catching up” to do when watching Catch up TV.

In UK, overall TV viewing was just over 3 hours, however on average they spent 67 minutes watching some sort of non-traditional video from services like BBC iPlayer, Netflix and YouTube as well as DVR’ed TV from the likes of Sky+.

France, on the other hand had their TVs on for nearly 4 hours, however consumed only 22 minutes of online Video content – this is 67% less than their British counterparts.

Italians watched the most TV at 4.6 hours, however the least online video at 16 minutes.

Spain and Germany had the same catch up TV time at 17 minutes, where Spain spent more time with their TVs on (~ 4.1 hours) than Germany (3.5 hours).

When USA was analysed, it turned out that Americans watch more TV than consumers in every major European market with almost 6 hours of TV viewing time, but only 5.6% of this is spent on watching video online. UK is the most advanced of all at 6.3 % of online video consumption.

Gain further insight and take a look at the 1-page infographic here.

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