Q&A with Norigin Media



IP&TV News speaks exclusively with Ajey Anand, CEO of Norigin Media ahead of TV Connect London.

1.       We hear Norigin Media has is offering products related to TV Big Data & Analytics? Can you introduce your position here?

The products offered by Norigin are within the TV-technology value chain for premium streaming services. Within our Flagship Hybrid TV Apps product; we have been able to aggregate vast amounts of data for our customers within their own infrastructure and thus having no concern for privacy issues. In order to give TV-Business Intelligence (BI) and Analytics the right amount of attention in a very fragmented market, where too many players offer too many unrelated analytical tools, we now plan to offer a medium to collate all this data to make sense keeping a bigger picture in mind. The Hybrid Apps today offer this as a value add and which we will spin off to make a devoted product in the future which works well with all the other market-offerings today. The goal is to be able to predict better.

       What are the things that excite you about the evolving device market?

The market is excited about VR and large bully goggles, and rightly so. The experience is unmatched so far but the consumption is not communal which TV viewing should be. I am more excited about the conceptual possibility where a device is not in question and holography can enter the living room or any space. The idea is to make the most of trending technology and bring things back to the way they were. Technology should only be the means to an end, which is a strong focus for us.


3.       What do you think the future of Smart TV / OTT Content / video on demand looks like?

As with every year, it seems new and fresh. While most of the players focus the VOD (video on demand) services, I believe in the strength of live or linear TV, which still has a large amount of space to grow. Cloud Technology is not being used efficiently for linear content and investments are still being made in conventional architectures. Some regional players are rightly beginning to focus on such services which I think is a good direction for the future. Smart TVs are taking precedence which also means people want to go back into the living room. The quality from the latest models of most smart TVs are still not up to the mark for the end-users, but certainly getting better.


4.       What are Norigin’s goals for 2016?

We are launching new services across Europe for both our flagship products. This is our primary market and we hope to gain market share this year. We are uniquely positioned with Pay-TV operators unlike other companies within this space. We are expanding our segments for the current products since the meaning of premium content itself is changing. Broadcasters and OTT service owners have started looking at licensing technology products instead of custom development and consultancies, which we do not offer. And with Cloudncoder we really hope to convince the market that linear content is most efficiently managed in the cloud much like video on demand.


5.       What are Norigin presenting at this year’s TV Connect event?

The team is introducing Norigin Café where exhibiting should be less industrial. We are sponsoring the TV Connect Coffeeshop and also have a Pool Table to make our meetings a bit more fun. We will of course present Hybrid Apps, which is now launching on the new Android TV platforms as a product, where have collaborated with Google to get things in order. With Cloudncoder – we launch the 24/7 satellite downlinking product for linear channels in Europe and Multi-DRM encryption for premium services. Download your voucher and present it at Norigin Cafe to receive a free coffee. Norigin Media Cafe Voucher


We have air time at TV Connect Conference on Tuesday, 26th April at 12:30 to speak about the new Millennium TV consumption sans frontiers. We will be joined by Debbie James (Head of Product, Channel 5, UK) and Owen Mc Loughlin (TV Product Manager, Vodafone Ireland) to share their views.


6.       What are you looking forward to seeing at TV Connect at the Excel Centre in London this month (April 26th – 28th)?

This is a true market place for TV Technology in Europe and I am hoping to plan the rest of 2016 at TV Connect 2016. 4K and VR (virtual reality) is on top of everyone´s list.


Ajey Anand headshotAjey Anand, CEO, Norigin 
Responsible for creating the NORIGIN MEDIA brand nearly a decade ago, Ajey heads global evolution of the proudly Scandinavian company. He manages all commercial activity, providing oversight of the sales and marketing teams, partnerships, and press relations. Ajey has successfully signed industry leading clients including Deutsche Telekom and Orange Global and lead NORIGIN MEDIA to profitability in the first fiscal year under new ownership.

After being awarded first class honours in Bachelor of Commerce (Advertising/Marketing), Ajey started his career at News Corp, building a strong broadcasting and advertising sales background. Ajey is a devoted OTT VOD pro, with his smartphone, tablet or laptop never far away for work, play or TV.

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  • Great to see Norgin Media getting back up. Conax had taken over most of its customers and employees. Hope it goes better for them

    Stian Lindholm on Q&A with Norigin Media

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