Q&A with Nice People At Work

We sit down with Nice People at Work’s Ferran Gutiérrez CEO & Co-founder ahead of TV Connect London. 

Ferran Gutiérrez CEO & Co-founder at NPAW


1. For our readers who aren’t aware, can you provide an overview of the projects NPAW are involved with?

NPAW is a Big Data and Business Intelligence company serving the online video industry. We help digital content distributors gain full visibility and insight into their service to make strategic decisions to deliver excellent video experiences to the end-user. Our platform YOUBORA’s in-depth data provides an end to end view of the on-line video delivery ecosystem that allows customers to make the best decisions based on real time and historical data.


2. What are the things that excite you about the evolving Connected TV market?

With the fast growth and evolution of the Connect TV industry, big challenges come as well. Not just  because of the different technical difficulties that video providers face. But, also because they are dealing with an audience that have extremely high standards with what content they want, when they want it, and on what devices. For this reason, providers need to deliver excellent video experiences in order to keep up with customer expectations, and provide a personalised service. For us, the ability to help our customers face those challenges and solve them properly is what excites and motivates us.


3. What do you think the future of Smart TV / OTT Content / video on demand looks like?

The on-line video industry has a great deal of momentum. The transition from traditional broadcasting to on-line video is reshaping the market. It is because of this we are now seeing an increased and enhanced audience demand for personalized content, quick access, and demand of ‘TV quality’ in on-line video. I also believe that more challenges will appear such as 4K, VR, and a massive on-line video consumption.


4. What are NPAW’s goals for 2016?

We will continue developing solutions that will adjust to the upcoming vanguard technologies in online video like VR and 4K. We have also committed to continuously improving our platform to provide our customers with more functionality and features as well as the latest and most cutting-edge technology in the industry. At the same time, we will continue our global expansion, so we can deliver our industry leading services and technology to more and more regions.


5. In a world where everyone is moving into everyone else’s space, businesses are having to redefine their offerings to remain competitive in the short and long term. How are NPAW meeting this challenge?

We are a fresh alternative to other business intelligence and analytics providers. We offer best-in class solutions and technology,  have better operational costs that lead us to provide cost-efficient solutions, and collect more data points at a more granular level across more devi­ces making us  easier and quicker to integrate with. NPAW’s solid, agile, and scalable analytics infrastructure, combined with our strong knowledge in the industry and highly experienced team, can also respond to the customer challenges in a timely and personalized manner.


6. How many years have NPAW been attending TV connect?

We have been attending the show a couple of years. However, this is our first year exhibiting. We are very excited and looking forward to connecting with Broadcasters and OTTs in what we expect to be a great show.


7. What are NPAW presenting at this year’s TV Connect event?

At TV Connect, we will be showcasing our business intelligence platform, YOUBORA and YOUBORA’s line of Smart Modules (SmartSwitch, SmartTracking, SmartAlerts, SmartReports & SmartAds). Our holistic solution allows video providers to make the best decisions based on real time data and to ensure the best quality of experience (QoE) for final users. YOUBORA helps companies expedite problem solving with actionable data.


8. Why it’s important that you’re attending this year’s event?

For us it’s a great opportunity to introduce YOUBORA’s new functionalities and features, build strong relationships with future customers and partners, and share our expertise in business intelligence tools.


9. What can TV Connect attendees expect from NPAW at TV Connect 2016?

This year has been pretty exciting for NPAW, not only because we have made some major updates to our platform, released new solutions, and integrated with new technologies, but also because we have expanded internationally. At TV Connect attendees should expect more surprises!


10. What are your forecasts / predications for the rest of 2016 in the connected TV space?

More sophisticated technologies will emerge. Currently, VR and 360 video° are giving its first steps.

At the same time, cord-cutting and cord-shaving are steadily on the rise and will continue. This paradigm shift with regard to video consumption will shape the market.


11. What are you looking forward to seeing at TV Connect at the Excel Centre in London?

We are looking forward to connecting alongside industry leaders in what we expect to be a strong market for our product, as well as discovering new technologies that could work in tandem with ours to give our customers the possibility to deliver even more engaging video experiences to their final-users.



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