NICE PEOPLE AT WORK jumps into Virtual Reality and 360° video with Bitmovin








NPAW partners with Bitmovin to integrate Bitmovin’s HTML5 360 and VR video player with YOUBORA Analytics for Quality of Experience (QoE) and Audience Engagement data.

BARCELONA, Spain & PALO ALTO, United States –April 14, 2016– NICE PEOPLE AT WORK (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced today its partnership with Bitmovin, integrating Bitmovin’s HTML5 360 and Virtual Reality (VR) video player with YOUBORA Business Intelligence and Analytics platform. With this integration, online video service providers can now monitor and improve the Quality of Experience (QoE), encourage superior video experiences and strengthen audience engagement in VR/AR and 360° videos.

This integration provides customers with actionable intelligence data to build a profitable VR and 360° video business. YOUBORA Analytics accesses the data directly from the Bitmovin player, providing a complete, end-to-end, view of the video delivery ecosystem. This allows clients to make the best decisions based on real time data and to ensure the best VR experience and QoE for end users, thereby reinforcing and maximizing audience engagement. For YOUBORA, this is just the beginning of a new world of metrics and KPIs to serve the growing VR industry.

In an immersive experience the brain is just not prepared to suffer any type of problem, which is why the quality of experience is mission critical. Merging YOUBORA Analytics, the most advanced business intelligence platform for video delivery, and Bitmovin, a leading innovator in adaptive video streaming and cloud encoding, enables customers to monitor and pinpoint key quality metrics, analysis the performance, filtered data in real time and more.

“Virtual Reality is increasing significantly in the online video industry and will, most likely, become part of the daily life of audiences. This partnership certifies our commitment to keep adapting and keep up with cutting-edge trends and provide the latest technologies to our customers,” said Ferran Gutiérrez, CEO of NPAW. “This is just the beginning of our efforts for VR and 360° content, we will continue developing solutions that will not only adjust to this technology, but future incarnations ones as well.”

“Adaptive streaming formats such as MPEG-DASH and HLS are perfect for streaming Virtual Reality and 360° video content.  VR/360 content produces huge files, and streaming this data is very complex.  To be successful, it’s imperative to incorporate a real time analytics system that provides insight, so the Player can take action, and reconfigure behavior when warranted.  With the API of the Bitmovin Player and the analytics out of YOUBORA it’s easy to enable the best possible quality of experience for the user”, said Stefan Lederer, CEO of Bitmovin.

Join us for a live demo at TV Connect from 26 – 28 April at London’s Excel Centre.

About NPAW

NPAW is a big data and business intelligence company serving the online media industry. Using real-time data we help our customers to deliver excellent video experiences. Our platform leads the industry in integrated and device supported technologies, enabling our customers to make smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with offices in Europe and the U.S.

Please visit for further information.

About Bitmovin

Bitmovin improves video quality on the web while delivering adaptive video streaming with lowest startup delay, no buffering and in the best possible quality.

Bitmovin’s cloud-based encoding service encodes videos 100x faster. This means encoding a 2 hour HD movie in just two minutes – others need several hours. This is great for video content companies in terms of time to market as well as user experience. Bitmovin’s video player enables native HTML5 playback without the need for plugins like Flash or Silverlight. Bitmovin guarantees fastest loading and video startup times with the best possible quality and no buffering – for VoD and live use cases as well as for VR and 360° videos.

Please find further information and a free trial at

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